Social media marketing has become one of the most powerful and cost effective strategies to promote your business online, WITHOUT having to spend a large amount of advertising dollars. According to The Marketing Data Box report by HubSpot, Blogs and Social Media have the lowest cost per lead generation compared to SEO, PPC and other marketing channels.
Why is social media marketing so effective?
- By creating quality content on a range of social networking sites you are able to:
- Share and publish your message to the world
- Engage with customers
- Establish yourself as an authority on a topic so people will see your business as trustworthy
- Increases your brand exposure and build leads
- Generate quality back links to your website and improve your SEO ranking
- Drive massive amounts of traffic to your website through social media sites
AWebStudio can help your business harness the power of the social media-sphere so that you get found by more potential customers, develop meaningful relationships with others in your industry, and position yourself as an expert in your field. Social networking applications help you engage and grow your audience by giving them a sense of identity and ownership.
Social Media Optimization
Social Media Optimization (SMO) is related to Search Engine Marketing, but differs in one key way; SMO primarily drives traffic from sources other than search engines. Improved search ranking is also a benefit of successful SMO. Social Media Optimization is in many ways connected as a technique to "organic" marketing (meta tag keywords, description and page content) where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.
Social Media Optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.
AWebStudio can help:
- Create customizable profile pages
- Connect your business with current and potential clients
- Display favorite media, blogs
- Exchange private messages
- Form groups around their favorite topics
AWebStudio SMO services are priced based on your needs and requirements.
Get a design, re-design or site maintenance estimate or contact us for more SMO information.